Personal branding is the process of consciously creating the person you are meant to be. It is taking an active role in the direction of your life and making the most out of what you’ve got to offer. Personal branding gives you the opportunity to define yourself for yourself. It is an ongoing, conscientious effort to show the world your best, most authentic self. Check out the Top 10 Benefits of Personal Branding.
Jeremy Donovan, an author of the book called „How to deliver a TED talk“, said a very interesting thing: he said that he tend to lose himself in the rules of public speaking experts, losing sight of what's really important – authenticity and honest conversation with the audience, whishing the audience well. However, there are some rules you should keep in mind in order to get your message through to the audience and these rules shouldn't be taken for granted.
We become what we repeatedly do. Have you ever thought why do we do what we do in life and business? Well, this is exactly what Charles Duhigg talks about in his book ''The power of habit''. Our daily life, our routine and the way we react to things we are surrounded by is basically the voice of our habits, most importantly the way how we spend time and how we as individuals are accustomed to behave.